ABOUT THE PROJECT





Ishtar is one of the most popular middle-eastern catering firms. Ishtar decided to take set a new milestone, with building it is first seat-in with middle to high-end settings. With the new plans, a new identity was greatly needed, to reflect the new image of Ishtar. Maple Designs approached the identity by doing intensive research about the restaurant history and more importantly the history of the civilization of Ishtar. Based on that the Colours copper and teal were chosen to reflect the copper cutlery and the famous blue Ishtar gate. We worked hard to balance between the strong history and the modern simplicity of our time.



OBJECTIVES





FAST



Speed and reliability are integral factors when presented with a time limit. With this in consideration, when presented with this project and were given a constricted time limit. Luckily we are skilled at working effectively and efficiently, as we were able to complete the task in the allocated due date.



AUTHENTIC YET MODERN



We were enthusiastic when brought the idea of introducing a new concept, a new company to Canada. Providing us the room for originality, also motivating us to push the idea of Sedar, in order to present Sedar in the manner in which they wanted to be presented in to the consumer.



DIFFERENT



Ishtar is a small business, with big ambitions. It wants to create a new buzz. There are many many restaurants around the globe that are named Ishtar and the majority use the "Ishtar Gate" as the logo. We wanted to be different and more importantly recognizable.



DELIVERABLES



As of 07 - 2019





STRATEGY



BRAND IDENTITY



packaging



web development



coaching



Marketing



LOGO DESIGN CONCEPT







A CHUNK OF HISTORY



The Ishtar Gate, Persian was the eighth gate to the inner city of Babylon. It was constructed in about 575 BCE by the order of King Nebuchadnezzar II on the north side of the city. It was excavated in the early 20th century and a reconstruction using original bricks is now shown in the Pergamon Museum, Berlin.



FIBONACCI SEQUENCE



The importance of the golden ratio goes beyond creating a pleasing and attractive image, it gives a natural flow and divine proportions. We used this mathematical ratio throughout Ishtar’s design to divide space between the body and the bricks behind it.



TYPOGRAPHY



The style and appearance of printed matter. The art or procedure of arranging type or processing data and printing from it.



COLLATERAL







RIchmond Hill, Ontario, Canada
talkto@seanjacobs.ca



S.J.