ABOUT THE PROJECT





The Arabian Nights is a story straight out of a romance novel. It's an epic collection of Arabic folk tales written during the Islamic Golden Age. Scorned by an unfaithful wife, Shahryar is the king of a great empire, but is brokenhearted. Shahryar chose to marry a new woman every day only to kill her the next morning. Needless to say, this did not make him a very popular ruler. More and more innocent women die until one day Scheherazade, The daughter of the king's top advisor, offers to marry the king. The king and advisor both protest, but Scheherazade insists, all knowing that the night could be her last. That night, she requests the presence of her sister and tells a story that manages to be the beginning of dozens of stories meant to keep her alive.

Community centre gathering restaurant. At Shahrayar we believe that gathering the community into one of 1001 nights would be an unforgettable night for those guests who visit us. We do thing by creating the best experiences. Our high-quality food, service, experience and deep storytelling keep our guests engaged not only the food but the atmosphere. Finding new ways to enjoy your dining experience is what keeps us coming back day after day.



OBJECTIVES





FUN



Our company ensures that fun is always incorporated into our work, because fun reinforces habits. Habits such as precision, creativity, and dedication. Having fun with our projects allows us to maintain composure which influences our stunning creations.



PROFESSIONAL



Professionalism is a vital part of our company, since we take pride in our line of work and find joy in being creators. Professionalism establishes respect amongst everyone who is involved in a project, to ensure the company goals and objectives are met



BOLD



Being bold has allowed us to step outside of our comfort zone, which in return induced more creativity. Being bold allowed us to become innovative, as we were not afraid to think outside the box. Being bold ensures that if one idea does not work out, other ideas will be tested until we reach a perfected final product.



STRATEGY



A few things we love doing.





Positioning





Brand positioning is the core soul of a brand. It identifies the brand, the benefits of the brand, and its advantageous position in the market. All of these features essentially work hand in hand in order to occupy a clear stance in the consumer’s mind. Brand positions establishes a special connection with consumers, in order to create a certain image of your company you wish to present to the consumers as well as competitors



Customer and Revenue Segmentation





Segmentation is a powerful tool used to subdivide the market based on customer needs, potential expansion, current motivations, and frustrations. Subsequent to subdividing the market, we are better able to identify the targeted group and begin acknowledging the unfulfilled needs; therefore we are able to fulfil the needs demanded. A market targeted solely towards consumers based on their needs, and qualifications will surely succeed.



Brand Attributes





Brand attributes are essentially the core values of a brand. These attributes reveal the essence, personality, and imagery of a brand. These attributes allow the consumers as well as competitors to easily identify your brand and distinguish it from other competing brands. Therefore, it is critical to perfect the brands' attributes, in order to ensure that your brand stands out.



Competitive Audit





A competitive audit is developing a thorough analysis, identifying your competitors' strengths, and weakness relative to those of your own company. This audit is critical to evolving your company and providing you with all the tools necessary to ensure success. Furthermore, an audit is critical since it introduces the market, and target customers more efficiently and effectively to your company, to innovate ideas which will further induce growth.





PATTERNS DEVELOPMENT





RESTAURANT COLOURS





BANQUET HALL COLOURS





COLLATERAL







RIchmond Hill, Ontario, Canada
talkto@seanjacobs.ca



S.J.