ABOUT THE PROJECT





Shamshoom construction and trading, is a brand that started more than 15 years ago, outside Canada, now it has relocated to Canada 3 years ago, with the new start Shamshoom was looking for a new identity that matches the work level, and vision of creating strong structures that combine strength and beauty. The identity was based on the strongest geometric shape; the triangle. Combining the triangles to create two pyramids representing construction and trading.



OBJECTIVES





FUN



Our company ensures that fun is always incorporated into our work, because fun reinforces habits. Habits such as precision, creativity, and dedication. Having fun with our projects allows us to maintain composure which influences our stunning creations.



PROFESSIONAL



Professionalism is a vital part of our company, since we take pride in our line of work and find joy in being creators. Professionalism establishes respect amongst everyone who is involved in a project, to ensure the company goals and objectives are met



BOLD



Being bold has allowed us to step outside of our comfort zone, which in return induced more creativity. Being bold allowed us to become innovative, as we were not afraid to think outside the box. Being bold ensures that if one idea does not work out, other ideas will be tested until we reach a perfected final product.



LOGO DESIGN CONCEPT







TRIANGLE



Triangle is the strongest geometrical shape, it is used widely in architecture to cope with stronger forces on the structure. The triangle was used to represent the construction side of the business



COMPASS



Until this day the compass is a widely used tool to help us navigate the seas and the sky. The compass was used to represent the trading side of the business.



GEOMETRICAL SHAPE



The style and appearance of printed matter. The art or procedure of arranging type or processing data and printing from it.



COLLATERAL







RIchmond Hill, Ontario, Canada
talkto@seanjacobs.ca



S.J.