PROJECT SUMMARY

Brand positioning is the core soul of a brand. It identifies the brand, the benefits of the brand, and its advantageous position in the market. All of these features essentially work hand in hand in order to occupy a clear stance in the consumer’s mind. Brand positions establishes a special connection with consumers, in order to create a certain image of your company you wish to present to the consumers as well as competitors

Segmentation is a powerful tool used to subdivided the market based on customer needs, potential expansion, current motivations, and frustrations. Subsequent to subdividing the market, we are better able to identify the targeted group and begin acknowledging the unfulfilled needs; therefore we are able to fulfil the needs demanded. A market targeted solely towards consumers based on their needs, and qualifications, will surely succeed.

Brand attributes are essentially the core values of a brand. These attributes reveal the essence, personality, and imagery of a brand. These attributes allow the consumers as well as competitors to easily identify your brand, and distinguish it from other competing brands. Therefore, it is critical to perfect the brands attributes, in order to ensure that your brand stands out.

A competitive audit is developing a thorough analysis, identifying your competitors strengths, and weakness relative to those of your own company. This audit is critical to evolving your company, and providing you with all the tools necessary to ensure success. Furthermore, an audit is critical due to the fact that it introduces the market, and target customers in a more efficient and effective way to your company, in order to innovate ideas which will further induce growth.